Trusted by 500,000+ Customers Worldwide

“The Only Jeans I’ll Wear Now”

Today

Been hitting the gym for years and could never find jeans that actually fit my legs without being baggy at the waist. These hug in the right places and feel tailor-made. Bought 2 pairs, got one free - I’ll be back for more.

— Jake T. (United Kingdom)

— Jake T. (United Kingdom)

Verified Buyer

Carpenter Jeans Mid Blue

Today

Got them for my boyfriend. Now I want more for him! He’s super fussy with clothes, but these jeans made his shoulders pop and his waist look even tighter. I couldn’t stop staring. Ordering more ASAP.

— Alicia R. (United Kingdom)

— Alicia R. (United Kingdom)

Verified Buyer

Slim Fit 2.0 Blue

Yesterday

These jeans stretch just right. I can actually squat in them, no joke. And they still keep their shape after a full day out. Easily my new go-to pair.

— Connor B. (United States)

— Connor B. (United States)

Verified Buyer

Slim Fit 2.0 Navy

Yesterday

Wasn’t expecting much, but these blew me away. The material feels premium, the stitching is solid, and the fit is elite. You’ve earned a loyal customer.

— Aaron K. (United Kingdom)

— Aaron K. (United Kingdom)

Verified Buyer

Regular Fit Black

Yesterday

I ordered a pair for my partner after seeing the ad, he was sceptical but now they’re the only jeans he wears. Bonus: they make his legs look amazing.

— Jess L. (United States)

— Jess L. (United States)

Verified Buyer

Carpenter Jeans Bleach

2 days ago

Two pairs for the price of one? I honestly thought the quality would be meh. But these are easily better than jeans I’ve paid double for. Fit is perfect, so comfortable and flexible.

— Max D. (United States)

— Max D. (United States)

Verified Buyer

Regular Fit Mid Blue

2 days ago

Got these for my boyfriend after seeing an ad. He put them on and both of us just stared - they fit like they were tailored to him. He’s now asked me to get more in other colours and fits.

— Katie W. (United Kingdom)

— Katie W. (United Kingdom)

Verified Buyer

Skinny Fit Black

2 days ago

Didn’t think jeans like this existed. I’ve got bigger thighs from lifting and always struggled to find something that fits without being baggy at the waist. These mould perfectly to my frame and still let me move. Already bought a third pair.

— Michael R. (United Kingdom)

— Michael R. (United Kingdom)

Verified Buyer

Regular Fit Blue

3 days ago

Best fitting jeans I’ve ever tried! Tight where they need to be, room where it matters. They don’t dig in or sag after a few hours. Can wear them all day and still feel good by the evening.

— Chris T. (United States)

— Chris T. (United States)

Verified Buyer

Regular Fit Grey

3 days ago

Honestly, wasn’t expecting much, but you delivered. My fiance wears them nonstop now. I wasn’t ready for how good they’d make his legs and back look. 10/10 from me.

— Jade S. (United States)

— Jade S. (United States)

Verified Buyer

Slim Fit 2.0 Blue

3 days ago

I’ve tried other brands that claim they’re built for gym guys - none come close to Legend. These actually stretch without looking stretchy. Fit like a glove, but still let me move. You’ve got a new loyal customer.

— Liam S. (United Kingdom)

— Liam S. (United Kingdom)

Verified Buyer

Carpenter Jeans Grey

3 days ago

Bought as a gift and they turned into his favourite pair overnight. The fit does something magical to his shape his back, his legs…he looks taller somehow? Really impressed.

— Ella M. (United Kingdom)

— Ella M. (United Kingdom)

Verified Buyer

Carpenter Jeans Black

4 days ago

1 star because now I can’t wear anything else. I put these on once and now every other pair of jeans I own feels wrong. My wardrobe’s basically obsolete. I'm going to have to buy 3 more pairs from you now. Thanks a lot...

— Dean H. (United Kingdom)

— Dean H. (United Kingdom)

Verified Buyer

Regular Fit Blue

Engineered for the Modern Man

We didn’t just make another pair of jeans. We solved the problems that matter.

Golden Ratio Fit
Mathematically engineered proportions that complement your physique. Tapered from hip to ankle with the perfect amount of room where you need it.
Gym-Body Engineered
2% elastane blend that moves with you. Extra room in the thighs and glutes without compromising the waist fit. Squat-tested and approved.
Tested on 50+ Body Types
Tested on over 50+ different body types — from lean to muscular, stocky to slim. Whether you’re 5'6" or 6'4", size 28" or 40" waist, these jeans were made to fit you.
Shop with Confidence

Let’s Clear Everything Up Before You Buy

BOGO Offer & Ordering

Shipping, Sizing & Returns

We were tired of choosing between jeans that looked good and jeans that fit.

"

As guys who take fitness seriously, we’d spend hours in the gym building our physiques, only to struggle finding jeans that actually fit our legs without looking like parachutes at the waist.

After trying every brand on the high street and burning through our savings on tailoring, we decided to solve this problem ourselves. We spent 18 months perfecting our fit, testing on over 50 different body types, and obsessing over every detail.

Premium denim with tailored comfort that just fits — no compromises. No more awkward sizing. No more style vs. comfort dilemmas. Just jeans that feel like they were made for you — because they were.

Arab & Alaa
Founders, Legend London
01

Engineered to Fit

Every seam, taper, and curve is designed to highlight your best features - not hide them.

02

Tried. Tested. Trusted.

Over 500,000 men have made the switch. Real athletes, real results, real reviews.

03

Quality That Lasts

We don’t cut corners. Just durable design, and long-lasting stretch that never sags.

01

Engineered to Fit

Every seam, taper, and curve is designed to highlight your best features - not hide them.

02

Tried. Tested. Trusted.

Over 500,000 men have made the switch. Real athletes, real results, real reviews.

03

Quality That Lasts

We don’t cut corners. Just durable design, and long-lasting stretch that never sags.

Join 500,000+ Men Who’ve upgraded their fit - and their confidence - with Legend London

Upgrade your wardrobe. Boost your confidence. And do it while this offer lasts.

Claim my free pair of jeans now